News Date: 
Tuesday, February 19, 2008

Source: The Red and Black

The Red and Black – February 19th, 2008

By Courtney Smith

Dining halls hold a special place in the hearts of many students. One student has taken his love of a certain dining hall to the small screen.

David Mattox, a freshman from Virginia majoring in marketing and music business, made a music video about Bolton Dining Hall that has become a local YouTube hit.

The video is titled "Dat Bolton Jam." Since its YouTube debut in late December 2007, the video has accumulated more than 1,000 views.

In the video, Mattox raps about the superiority of Bolton in comparison to other University dining halls under the pseudonym "Math-UH-Mattox."

"Somebody had to do it," Mattox said. "Bolton's glory demanded it."

He said he hopes this video will help students see Bolton as more than just a place to eat breakfast.

He said Bolton should be everyone's "first choice" for lunch and dinner as well.

Mattox displays his passionate views about Bolton in the video by verbally degrading his friend for even mentioning they should go to Snelling to eat.

East Campus Summit receives praise in the video for its delicious smoothies, but Mattox makes it quite clear the purpose of the video is to "showcase Bolton and all of its wonders."

"I mean Bolton has such a great selection," Mattox said.

"Everyone just takes it for granted."

The music video features Mattox as the main rapper performing with about 17 of his close friends as back-up singers in group shots.

"Everyone had a lot of fun filming the group shots together," Mattox said.

"I think you can tell in the video that, even when everyone is trying to look tough, they are all laughing."

Mattox was not only the star of the video.

He also was the director, cinematographer and writer. He used a beat he made in middle school for the music and said he was "inspired to fill in the words" after his "discovery" of Bolton.

"I wrote the entire rap and filmed everything myself," Mattox said. "Except when you see my entire body on screen, then I used a tripod."

Katie Quilling, a freshman from Atlanta, said she is a huge fan of the video and considers it to be "absolutely hilarious."

"Even though Bolton is not the nicest dining hall, the video definitely made it a lot more fun and cool to eat there," Quilling said.

"It was one of the funniest things on YouTube that I have seen in a long time," she said.

J. Michael Floyd, University director of Food Services, gave Mattox permission to make the video as a project for a CineMusic seminar.

Floyd said even though some of the "older staff at Bolton" were not "overly excited" about the video's explicit language, the video is a "nice compliment to the food services program."

"When customers do things like this video, it shows that they really appreciate everything we at Food Services do for them," Floyd said.

"I hope he got an A."